Craft Beer Label Design - Carhop Brewery

Winner
Contest winning design

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This customer received 14 label designs from 3 designers. They chose this label design from Priyo Subarkah as the winning design.

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Label Design Brief

Looking for a rectangular label design for my craft beer brewery - Carhop Brewery. The winning design will be used as a label on beer bottles.
I want to capture the 1950's American drive-in burger joints that had female carhops on roller skates service classic 1950's cars. I would like the restaurant (now a Brewery) to have the name in lettering on the roof with the classic cars outside. I'd like a carhop in the near view in a purple dress w blond hair ( my wife's hair color and favorite color) on skates with a few mugs of frothy beer on her tray. I'd like her to look sexy but classy - like the pinup girls from the 1930s. There are many pictures on the net if you search carhop girls/ pinup girls/ 1950s drive-in restaurants . The design should be colorful like those on the net. If brew kettles could be seen thru the restaurant windows, that would be nice. "Craft brewed in New Jersey" at bottom of label

Industry/Entity Type

Brewery


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • A focus on the carhop girl as mentioned in the description.
Nice to have
  • Some brew kettles in the restaurant windows
Should not have
  • Anything I would be embarrassed to show my sweet mother

Files
Download all files - 1.2 MB
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IMG_0308 Thursday, 20 October 2016 18:35:51
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Payments
1st place
US$120
Participation payments x 2
US$15
Total
US$150

Project Deadline
30 Oct 2016 16:55:19 UTC
Language