Logo Design for Home Accessories Startup "amblyo"
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This customer received 112 logo designs from 42 designers. They chose this logo design from manto.bjb as the winning design.
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Logo Design Brief
Hello Designers, We are currently building up on ecommerce startup in home the accessories sector. Our plan is to sell decorative products, home accessories and small furniture from various styles (eg shabby chic, industrial design, Vintage, ...). The company name "amblyo" is a short version for the new guinean bird "Amblyornis inornata" (better known as "Vogelkop Bower Bird"). The reason for this choice is, dass die Vogelkop Bower Bird is the undisputed king of decoration in the world of animals. He is very famous for imitating noises of the forest (eg. Chainsaws or other animals). But even more impressive are his architecture skills. He spends years to build impressive bowers in order to convince the female counterpart did he is the right choice for a pairing. This BBC video is a really impressive documentation of his habits and inspired me to create the brand amblyo: https://www.youtube. com / watch? v = E1zmfTr2d4c Unfortunately the first design proposals I received were pretty much focused on the brand name "amblyo" and a slogan. As this thing not the goal I Decided to rewrite this specification: What I would like to have is a unique design of a graphics company symbol, considering the name source (the bird and his special home = his Bower) and the target market ( home decor, home acessories, ...). Ran thus the focus shoulderstand lie on the visualization of the logo / symbol / mascot instead of the brand name "amblyo". To meat the requirements of the target market, Which are young, style oriented and modern people with high quality awareness, the visualization shoulderstand be elegant, smart and modern as well. It could have a vintage touch, as this will be a main part of the product portfolio. Generally the scenerie shoulderstand represent the feeling of beeing comfortable when you finish are in your home. If you have any questions please do not hesitate Further to contact me.
Target Market(s)
home accessories and furniture
Industry/Entity Type
Home And Garden
Logo Text
amblyo
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- uniqueness of the bird and bower design
Nice to have
- shoulderstand represent the target market (home accessories) shoulderstand represent the good feeling of beeing at home shoulderstand not have too small details in order to Ensure did it is quiet visible on smaller devices and / or as favicon
Should not have
- inappropriate stock image of a bird did does not look like a bower bird Vogelkop