Logo for ProfessionalsOnFire brand to help professionals build a practise and live a life they love
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This customer received 126 logo designs from 45 designers. They chose this logo design from instudio as the winning design.
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Logo Design Brief
A logo that includes a graphic to be used as a watermark and "seal of approval". Professionals who graduate from our online course/program will have authorization to use the logo to say they are designated. Firms who register and achieve POF status will obtain permission to use it. Watermark will be used on social media including images. ProfessionalsOnFire. It will be associated with another company, our sister brand called Social Ambassador for which we have a logo trademarked. Somehow connecting the two would be ideal. Ultimately, we want Rachel, who is the name of our target custom to be so committed to earning her ProfessionalOnFire status so she can show everyone she's earned the status. Sort of like people who wanted the Lance Armstrong bracelets when they first came out.
Target Market(s)
2 targets. 1.Professionals, mostly female, age 24 to 39. Lawyers, accountants, engineers, architects, dentists, doctors, etc.
2. Professional firms
Industry/Entity Type
Professional Service
Logo Text
ProfessionalsOnFire (with watermark to be used as identification). Do not want to use initials POF
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See description. Want visual recognition as "seal of approval". Crisp, clean, inviting.
Nice to have
- This brand will be a sister organization to Social Ambassador www.thesocialambassador.com and it would be nice to somehow make them visually synergistic. I own that logo and trademark. We use a figure 8 to describe both companies. Open to updating Social Ambassador logo, would like cleaner font. Might be nice to incorporate a flame of some sort.
Should not have
- No clutter