• €120

• 79 designs

• 25 designers

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Logo Design Brief

We need a logo for a services provider called "CMG". This stands for critical mission group. This group is a hybrid group of professionals of former executives, management consultants and project managers. The critical emphasizes that we are not a staffing agency but rather go after service/interventions there where it matters. Critical events trigger the need for this senior group. The final design should communicate robustness and finess at the same time. Finesse, as it requires taillor made approaches and robustness as we reflect the team as being "Seals" ready for the professional mission. (overlap McKinsey meets senior executives) The target audiences are private equity firms. I have added a logo of a firm (See Donella & partners, reflecting the 3 different professions/background/capabilities under one roof). Under the name CMG we can write either Criticall Mission Group or "when it really matters"

Target Market(s)

Corporate clients

Industry/Entity Type

Management Consulting

Logo Text

CMG / When it really matters

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo's in the style of disrupting companies like Uber and AirB&B. It should radiate the next generation of management consulting

Nice to have

• Next generation consulting. A new disruptive global management consulting firm
• Logo's like Uber - simple and stylish, announcing understatement but the advent of a new business model in management consulting

Should not have

• fancy colors, intented to reach a business audience and senior consultants

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