Birth of a New Technology Brand
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This customer received 88 logo designs from 41 designers. They chose this logo design from Mikka as the winning design.
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Logo Design Brief
We´ve selected a new brand name which is “LiquidM”
LiquidM is a customizable Mobile Advertising Management Platform
LiquidM builds and license white label technology to enable mobile Advertising
Values/Propositions:
Best-in-Breed Technology - Sophisticated technology platform allows customers to focus on what they do best i.e., operating and running ad campaigns, sales and creative, without having to worry about developing in-house technology
User Experience - Non-technical audience can easily create, operate and run campaigns in less time and increase productivity
Quality meets Performance - Innovative technology was built from the ground up to cover the entire mobile ad value chain in premium and performance environments
Performance - Optimize advertising spending for individual performance targets; seamless big data integration, processing and complex performance-related technology
Customizable - Business model-agnostic core is customizable for individual customer needs
About LiquidM:
Built from the ground up for a mobile-first world, LiquidM is the only white-labeled Mobile Advertising Management Platform (MAMP), which allows media buyers to optimize their processes across the full range of premium to performance advertising. To customers who care about ROI, performance, brand safety, and quality, LiquidM provides a business model-agnostic core to manage and optimize their mobile advertising campaigns. LiquidM’s modular cloud-based software allows customers to run their ad tech infrastructure on a standardized, open platform that is customizable to their individual needs.
Clients are B2B only:
Media Agencies
Trading Desks
Ad Networks (YOC, Millenial Media,
Operators (Telefonica, Orange, Vodafone)
Direct Clients ( ebay, Amazon, Zalando…..)
We need your creative input on creating what is necessary for our new corporate identity by Sep. 21rd 2013
Important assets to be created:
A company logo
A colour concept / world for the CI
A type face to be used in any communication
Deadline for delivery of CI concepts is by Sep. 21rd 2013
Target Market(s)
Most important - USA
Also relevant - Latin America, Asia
Logo Text
LiquidM
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A colour concept / world for the CI
- A type face to be used in any communication
- Have a "nerdy" OR "techy" approach on your designs