SkyWaterEarth.com Environmental Logo Design
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Logo Design Brief
Design a horizontal logo (positive and reverse) for a new environmental website. Looking for clean and simple. Perhaps incorporating the elements of Sky, Water, Earth. We don't have a color scheme chosen. We were thinking of warm tones and/or green.
SkyWaterEarth is dedicated to helping us address catastrophic climate change through creating awareness of the consequences as well as solutions. We believe everything is connected: our environment, people, and the systems of politics and justice on which we rely. We do this person to person because we believe the way to affect great change is though human connection.
• Our Mission: To Save and Savor the Earth Through Our Human Connections
• Our Purpose: Create Individual Action to Fight Climate Change
• Our Pledge: “As I walk the earth, I promise to preserve, defend and conserve our sky, water, earth, and all living things that dwell in them, because we are all connected.”
Life on earth depends on what we do next.
Target Market(s)
No age, gender or business segment. Applies to all who might be concerned about the environment.
Industry/Entity Type
Environment
Logo Text
It may incorporate the words Sky Water Earth. But if these are symbolic then a tagline of "We are all connected" can be added.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Postive and reverse
Nice to have
- It might be nice to have a combination of symbolic (i.e. earth/globe) with text. This is really the designers choice.