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OPTUM - Insurance and Investments, catering to business owners
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This customer received 80 logo designs from 23 designers. They chose this logo design from sonym as the winning design.
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US$150
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80 designs
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23 designers
Logo Design Brief
Optum is an insurance company that provides business owners with insurance and financial needs. For example, Optum advisers are able to offer health, life, and investment options for a business owner or individual. The company is based in Miami, FL. But services can be provided all over the US and the Caribbean. We would like to use 1 or at most 2 of the following colors: green, black, or red (not all). We DO NOT want to use the color orange in our logo. The design should be appealing to the eye and recognizable.
Target Market(s)
Business owners and entrepreneurs
Industry/Entity Type
Business
Logo Text
OPTUM
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I would like to keep the logo clean and modern-classic. Not busy and easy to read and easily relatable or remembered. It would maybe be nice to make emphasis on the letter O. Aside from this, I would also like to see a design that not only plays with the actual name but maybe an icon that represents the company can be incorporated as one of the designs.