ABL Chicago (3rd Party Logistics Chicago based firm)

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This customer received 112 logo designs from 31 designers. They chose this logo design from wall-jamboree as the winning design.
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Logo Design Brief
We are a 3rd Party Logistics Firm based in Chicago. Founded in 2003 as Alpha Bulk Logistics. Currently re-branding to ABL Chicago. Our logo should represent the Chicago flag using the exact colors with only one star instead of all 4. My idea is tho compose a logo that represents a semi truck using our letters ABL. I have created a sample that would like professionally touched up. Attached you will find that design, disregard the black background but a black outline would be ideal. We are rapidly growing and hope to rise to the Elite list very soon, the logo also represents an arrow moving forward. I am open to new creative colorful attractive designs. In our industry an attractive fun and innovative logo is key to success. Coyote Logistics currently has the most recognized logo in the industry. I need something better. A logo that will be placed on our new shirts, jackets, merchandise given to our carriers for marketing purposes.
Target Market(s)
Transportation Carriers & Shipping Customers
Industry/Entity Type
Logistic
Logo Text
ABL
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- Whatever better fits the design
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Original colors of Chicago flag. Using letters ABL to create a semi truck. Also open to modern, fun and attractive designs. Want the most attractive logo in the Logistics Industry.
Should not have
- If text is used please only use letters "ABL" under logo. Would prefer no names but am open to creative ideas.