Sage Doors needs a logo new door range: INVISEDGE

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This customer received 106 logo designs from 56 designers. They chose this logo design from MoonFeather as the winning design.
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Logo Design Brief
We are rebranding one of our kitchen cupboard door ranges. We are based in New Zealand, and supply to cabinetmakers all over the country.
We manufacture a high quality product. Basically the edgetape is melted onto the edge of the doors instead of being glued on. The technology used is a 'laseredge bander' which uses extremely hot air or laser (depending on the machine) to melt the back of the edgetape.
This logo must tie in with the rest of our logos (I've attached several so you get an idea of what I'm meaning).
However, I want to have something more creative. A logo that reflects what our product actually is, instead of just some red words thrown together like we have at the moment.
Ideally, I'd like something that plays with the words/things that make our product what it is - INVISEDGE - words like invisible, edge, heat, quality, laser, seamless, etc.
The code for our red colour that we've used in our branding:
RGB - 127/20/22
CMYK - 28.7%/100%/100%/37.8%
I'd like the same font used (I think it's arial bold... not 100% sure though)
Target Market(s)
cabinetmakers and home buyers/removators
Industry/Entity Type
Kitchen
Logo Text
INVISEDGE (with the bi-line: the virtually invisible edge)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Arial bold
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the name 'invisedge' (preferably in capitals) and the biline 'the virually invisible edge'
- must tie in with our other logos, but be more creative :-)
Nice to have
- A nice logo ;-)