• US$160

• 105 designs

• 28 designers

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Logo Design Brief

This is a non-profit organization focused on promoting free-market policies and the empowerment of wage-earners and consumers. We'd like to avoid a sterile, 'bureaucratic' look. Ideally it is a clean design that could be described as approachable and friendly, and not overly trendy (i.e., a logo that doesn't look like a bank or tech company). This is a civic oriented organization, patriotic isn't quite the right term, but bordering along those lines. Would encourage tasteful, creative use of stars, or an "E" that waves like a flag, etc., but that is certainly not necessary. Hopefully this description is helpful.

Small embellishments or alternate logos that offer small enhancements to the 'official' logo are welcome, so business cards and stationery (for example) could have the un-embellished version while digital media could make use of more design elements, if an artist wanted to consider this. This is just a suggestion and not a requirement.

Target Market(s)

Adults of all ages, but leans more toward a more mature crowd, 40 and above.

Industry/Entity Type

Non Profit

Logo Text

'CASE' is the focus of the main logo. An extended version could also include the words, "Consumers Alliance for a Strong Economy" could also be included in a more complete version.

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• CASE all caps - that's about it.

Nice to have

• Tasteful use of stars, either embedded in letters (A or S) or around the name, perhaps the "E" on the end could have a wavy effect like red/white stripes on the flag. Or an abstract graphic around "CASE" that stands out but is not overly distracting, very open to fresh, clean id

Should not have

• Overly trendy style (overly youthful) or be too minimalist like a financial services or tech company