• A$230

• 48 designs

• 13 designers

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Logo Design Brief

WE NEED YOU!

SEEKING: An innovative designer to create an innovative logo for an innovative company - Open Mind Careers.

Open Mind Careers is a new company that will be a source of inspiration and expertise on how to create your dream career and love what you do at work. We provide coaching programs, workshops, videos, blog articles, MP3 downloads, tools and resources for people who want to make a career change or want to excel in their chosen career.

UNIQUE SELLING PROPOSITION:
Open Mind Careers focuses on self insight and exploration as the gateway to choosing a new career path and finding fulfillment in your work. We provide cutting edge human development tools for career change and development.

BRAND VALUES:
Inspiration/Hope/Possibility
Vibrant
Professional
Friendly/Genuine/Human/Connected
Innovative/Creative
Personal Growth & Change

DESIGN INSPIRATION:
I have provided a number of attachments of logo designs that I like as inspiration for the logo design of Open Mind Careers.

Target Market(s)

Male & Female
Age: 25 - 45
High level of education
Professionals
Medium - High Level of income
Place a high level of importance on career satisfaction, enjoyment and development

Customer needs:
1. People who are seeking a major career change
2. People who want to accelerate their career development/performance
3. People who want to clarify their career vision

Here's some example websites of other individuals/companies working in the industry:

http://www.careerspa.com.au/
http://thehappyworkproject.com/types/
http://totalbalance.com.au/
http://www.careershifters.org/
http://www.letstalkcareer.com/
http://www.suzieplush.com.au/default.aspx
http://www.careermagnifier.com/career-test
http://inspiredcareerscoaching.com.au/

None of the logos are that original or inspiring. But it provides an idea of the industry Open Mind Careers will be competing in, and the look and feel of the brands.

Industry/Entity Type

It Company

Logo Text

Open Mind Careers

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have the words: "Open Mind Careers", plus some kind of graphic representation/icon.
  
  I would like the icon to be able to work on it's own without the name of the company. But if the icon and company name are an integrated design that's OK. A bit like the Nike swoosh can be used on it's own or in conjunction with the word Nike.
  
  Logo needs to work well on a white background. If it works well on other coloured backgrounds that would be a bonus.
  
  Logo needs to also work well in black and white and be supplied as both full colour and grey scale versions.
  
  I need CMYK and RGB colour values to be provided for the colours in the logo. As well as the name of the font used and where to access it (if available/applicable).
  

Nice to have

• I think I would like the icon to have a mixture of colours - much like some of the example logos provided. Although I'm not fixed on this idea.
  
  Happy to explore 3 dimensional and 2 dimensional designs.
  
  Would be nice to see some logo ideas that are an abstract or metaphorical representation of an open mind. Similarly, it might represent the emergence of new ideas or possibilities.
  
  Happy for company name to be presented in various combinations of upper case and lower case. For example:
  
  openMIND Careers
  OPENmind Careers
  open mind careers
  openmind careers
  openmindcareers
  openMINDcareers
  Open Mind Careers
  OpenMind Careers
  Open Mind CAREERS
  
  

Should not have

• Light Bulb logo

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Files

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