Online Marketplace needs a Logo Design

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This customer received 143 logo designs from 69 designers. They chose this logo design from STierney as the winning design.
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We need a logo designed for an online marketplace called Swap4 (will be found under domain Swap4.com).
Think of eBay but instead of selling items, people can swap their items for other items on the marketplace, for cash or for a special request.
We want our logo to be simple, vibrant / colourful, appealing to all ages and fun. The marketplace is a fun place where people can exchange their items across the globe or in local areas and generally not take the transactions too seriously... think a bit like a boot-fair rather than a serious trading environment.
Remember, whilst we encourage creativity and flair, we do want to keep the logo simple... simple but strong. We look forward to your help.
Target Market(s)
All ages - but generally 16 years+ to silver-surfers, male & female.
Global marketplace.
Industry/Entity Type
Retail
Logo Text
Swap4 - "one man's trash is another man's treasure"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 'Swap4' is main logo.
- "one man's trash is another man's treasure" is strapline that sits underneath logo in small font.
- Other criteria:
- Simple.
- Classy / stylish.
- Bold.
- Fun.
- PLEASE NOTE: The colour scheme we've provided in the example .jpg is just a guide on colours and these can be swapped for others you think may work better.
Nice to have
- There is a certain 'energy' about the brand / logo. Sounds cheesy, but it needs to make people want to be part of it.