Aerosol Spray Foam Label Design to be placed in hardware stores for purchase by contractors
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This customer received 27 packaging designs from 7 designers. They chose this packaging design from Soula Vetter as the winning design.
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Packaging Design Brief
We need to refresh the look and feel of our industrial spray foam product line. New design needs to be more dynamic, energizing, and eye catching for our contractor audience. We currently have three different formulas of spray foam sealants that are specific to certain air sealing needs. Windows and Doors require a low pressure formula that will not bow the frames or jambs. All-Purpose can be used most anywhere to air seal and insulate around a home. Landscape Black Foam is used around fish ponds, landscape blocks, and gardens, as an adhesive and or gap filler. Existing labels attached.
Target Market(s)
Construction contractors or serious DIYers
Industry/Entity Type
Industrial
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Dynamic eye catching design as if to be noticed on a hardware store shelf in the building materials section. Touch 'n Foam Professional brand logo present and prominent.
Nice to have
- Possibly have the product names (All-Purpose, No-Warp, Landscape) large and vertically placed with the rest of the sell points horizontally placed. three different colors as the primary color for the different product (All-Purpose=Red; No-Warp=Purple; Landscape=Black).