Logo for ColdLoad.com long haul trucking
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This customer received 93 logo designs from 30 designers. They chose this logo design from mhr ™ as the winning design.
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Logo Design Brief
We need a logo design for our new brand, "Cold Load".
We are a long haul trucking company specializing in refrigerated freight.
We are a premier / professional service in the temperature controlled market and want to look professional.
We are looking for a logo that will stand out and be memorable.
Ideally this logo will fit in a website banner so not too tall.
Target Market(s)
All industries that require temperature controlled shipment of goods. I.e. Grocery, farming, technology, etc.
Industry/Entity Type
Trucking Company
Logo Text
Cold Load
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must be single row (like design crowd logo) so that it will fit on website banner.
- Memorable, professional
Nice to have
- One of the ideas is a cartoon of a guy who is cold and shivering in the trailer. Maybe with icicles hanging from him.
- Picture below is an example.
- Be creative and don't have to incorporate this idea above.
- Colour: you decide but since we are thinking a cold look, then blue would probably be the colour.
Should not have
- N/A