UK Polythene Packaging Supplier needs a logo update

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This customer received 39 logo designs from 15 designers. They chose this logo design from viniandra as the winning design.
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Logo Design Brief
We need a new logo for our market leading polythene offering with a particular focus on reducing the environmental impact of polythene packaging. We use the latest polymer technology combined with optimization techniques to ensure our clients are not 'over-using' polythene.
We would like a development & distillation of our current graphical scheme visible on our website www.excelothene.co.uk. Ideally we're looking for something fresh and succinct.
Target Market(s)
B2B - we target medium size manufacturing business in the UK. Typically the buyers will be professional buyers or Warehouse based.
Logo Text
Excelothene or Excel
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.