Multi-billion dollar retirement plan needs a logo design
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This customer received 385 logo designs from 93 designers. They chose this logo design from B_O_R_N as the winning design.
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Organization Name
Missouri Local Government Employees Retirement System (LAGERS)
www.molagers.org
Project
Logo Design
Words to Include in Logo Design
Missouri LAGERS
LAGERS’ Vision
A Secure Retirement For All
Main Color Choice for Logo
Blue
Organization Description
Missouri LAGERS is the largest non-profit public pension system in the Show me State. We serve nearly 60,000 working and retired local government employees including fire fighters, police officers, utilities workers, EMTs, public works personnel, librarians, and more!
LAGERS believes that our members provide invaluable services to our communities and we exist to provide secure retirement, survivor, and disability benefits for these dedicated local government workers and their dependents.
Over 90% of our members continue living in Missouri after they retire and their benefits remain a major economic driver within the state even years after retirement. Because of this, LAGERS is not only good for our members and retirees, but for the communities and taxpayers of Missouri as well. Missouri LAGERS is truly getting it right!
Why We Are Seeking a New Logo
Missouri LAGERS is celebrating its 50th anniversary in 2017. As a part of this celebration, we will be unveiling a new organizational vision and values statements as well as launching a new responsive website. The new vision statement, “A Secure Retirement For All,” is meant to communicate LAGERS’ strong belief that every person should be able to live out their lives after work with dignity.
Themes We Would Like the New Logo to Capture
• Strength
• Stability
• Long-Term Focus
• Conservative
• Touch on the history of the State of Missouri while focusing on the future
Target Market(s)
Local government employees in Missouri, US
Industry/Entity Type
Financial Service
Logo Text
Missouri LAGERS
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Main color blue
- words: Missouri LAGERS
- Fresh, modern look
Should not have
- Uploaded image is our current logo that we are looking to move away from.