• US$540

• 385 designs

• 93 designers

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Logo Design Brief

Organization Name
Missouri Local Government Employees Retirement System (LAGERS)
www.molagers.org

Project
Logo Design

Words to Include in Logo Design
Missouri LAGERS

LAGERS’ Vision
A Secure Retirement For All

Main Color Choice for Logo
Blue

Organization Description
Missouri LAGERS is the largest non-profit public pension system in the Show me State. We serve nearly 60,000 working and retired local government employees including fire fighters, police officers, utilities workers, EMTs, public works personnel, librarians, and more!

LAGERS believes that our members provide invaluable services to our communities and we exist to provide secure retirement, survivor, and disability benefits for these dedicated local government workers and their dependents.

Over 90% of our members continue living in Missouri after they retire and their benefits remain a major economic driver within the state even years after retirement. Because of this, LAGERS is not only good for our members and retirees, but for the communities and taxpayers of Missouri as well. Missouri LAGERS is truly getting it right!

Why We Are Seeking a New Logo
Missouri LAGERS is celebrating its 50th anniversary in 2017. As a part of this celebration, we will be unveiling a new organizational vision and values statements as well as launching a new responsive website. The new vision statement, “A Secure Retirement For All,” is meant to communicate LAGERS’ strong belief that every person should be able to live out their lives after work with dignity.

Themes We Would Like the New Logo to Capture
• Strength
• Stability
• Long-Term Focus
• Conservative
• Touch on the history of the State of Missouri while focusing on the future

Target Market(s)

Local government employees in Missouri, US

Industry/Entity Type

Financial Service

Logo Text

Missouri LAGERS

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Main color blue
• words: Missouri LAGERS
• Fresh, modern look

Should not have

• Uploaded image is our current logo that we are looking to move away from.

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Files