• A$180

• 103 designs

• 17 designers

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Logo Design Brief

I need a logo for a company based in Australia called the Conversation Klub. It's role is to provide networking, learning and information to time-poor, life-rich women over 35. We organise organising events for women and provide curated information on issues of relevant to them. The tagline is "Be a part of the Conversation". The Conversation Klub will organise events featuring powerful women speaking on a relevant topic. The events will be paid for. There will be curated content as well of articles of relevance to the audience.

Target Market(s)

Women over 35. Usually time-poor, life-rich. Juggling a myriad of responsibilties while wanting fulfilled, happy lives. Want to be educated in a social, relaxing way.

Industry/Entity Type

Media

Contact Information for Business Card

The Conversation Klub
conversationklub.com A double side printed card. Will be provided in detail after logo finalised.

Logo Text

The Conversation Klub conversationklub.com

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Be welcoming, professional, friendly. Easy to read. Versatile - for use on website, powerpoint templates, etc. Have a design element that can be reproduced away from the text for use as a watermark, for merchandising. Include the idea of social events. I like logos with a strong graphic that distills the message - in mine communication between women - but not sex in the city, but still cool. I love from awwards.com ones: - bird and worm creative, shopwise, the love clip, underwater diving, milky mug, twins, , antartica, addicted. That is I like a cool graphic element - with a typeface that is cool/sophisticated/funky - but not too animae or too young. I am fine with Pink or purple in it but not sugary - stronger colours. I also like the Merrill Lynch logo - strong logo/graphic, distinctive font.

Nice to have

• Be fresh, charming. It should be welcoming and stand out from the crowd. The use of a separate design image would be great. Around the idea of conversation, together, club, learn, joy, uplifting...
• It would be great to use the design element as "buttons" in the website. i really like bird and worm creative and momentum design from aawards.com. Another idea is to use the C and K with a great font - just make sure it doesn't look like Calvin Klein or I'll be infringing copyright.

Should not have

• Be too girlie or corporate. Or too teenager. It is for professional women who like brands like Prada, Tiffany's, Chanel and so on, so something that is classy would be great. Graphics is great though.