Bad ass Australian pillow company needs a bad ass logo!
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This customer received 128 logo designs from 34 designers. They chose this logo design from joshgraph as the winning design.
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Logo Design Brief
This logo will be for a contoured, theraputically designed (by a Chiropractor) pillow made in Australia call "Killa Pilla." The benefits of the pillow are: improved spinal alignment and support, increased comfort, and better sleep.
Similar concepts have names like "medi-rest", "complete sleeperrr", "tranquillow", and have the words orthopaedic or therapeutic... not that they're bad pillows, but all sound and look clinical. We DON'T want ours to look/sound clinical. We DO want it look cool and relevant, appealing to a younger health conscious consumer. Think "crossfit" or "paleo" crowd.
Target Market(s)
Younger health conscious individuals and families
Industry/Entity Type
Health And Wellness
Logo Text
KillaPilla
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Other font styles liked:
- edgy, old school style of text
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Eye catching colour within a bold logo
Nice to have
- Would love to have a rhino or baby rhino incorporated into logo as a mascot
Should not have
- pics of people laying or sleeping; pillow is self explanatory; want it to stand out, be cool, be different than the mob. No greens or blues in colours