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Chocolate Biscuit
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This customer received 112 logo designs from 39 designers. They chose this logo design from SiddKidd as the winning design.
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A$700
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112 designs
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39 designers
Logo Design Brief
I want a logo that will convey the essence of the site. ChocolateBiscuit.com.au is a gathering place for stuff experienced, intelligent and involved people like. Some of it is useful - information about new technology, adult study, tips for running a house or small business; some of it is fun – puzzles and jokes etc. Sometimes it will be beautiful; something pretty to wear, nice to use or just beautiful to look at.
All of it will treat you with dignity and respect. No patronising young thing on the tech forum, or hideous animated graphics getting in the way of reading the information.
Updates
Hello and thanks for your efforts so far. This is the first time I have been through this process so bear with me if I get the etiquette wrong! Feedback for me too is good as this site is exactly the sort of thing that ChocolateBiscuit.com.au will be explaining.
I have workshopped the designs so far with my focus group and its become clear that I need to be more specific.
The site is envisaged to be dipped into while women are working to provide a break between tasks or fill downtime. A replacement or additional destination for the online newspaper, ebay, Facebook, Lifehacker etc. Phases such as "take a break", "have a cuppa and Chocolate Biscuit" and my favourite so far "Delicious bites of information" (maybe bytes?)
My focus group generally felt that an actual biscuit in the logo was misleading because the site isnt actually a food site. And clean, clear elegant designs were more favoured.
Hope that helps
Regards
Doone
I extended the deadline thinking I was just extending the time I had to make a decision. I'm torn between two designs and pretty close to making a choice so dont want anyone putting the effort into new designs. I dont want anyone to waste their time nor do I want any more choices - my head is close to exploding as it is!
cheers
Doone
Target Market(s)
35-65year olds. Australian and New Zealand focus. Mainly but not exclusively women. Juggling family, managing a business or are at middle or senior level in academic or corporate life. Intelligent, well off and curious about the world.
Logo Text
ChocolateBiscuit.com.au
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Requirements
Should not have
- Not overtly feminine. No animation or visual tricks.