Historic lodge between the mountains and the sea
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This customer received 120 logo designs from 34 designers. They chose this logo design from somani as the winning design.
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Logo Design Brief
Hi! I need a logo for my next venture... a small lodge in the heritage listed town of Braidwood NSW.
We say, 'Braidwood is and OLD town founded by BOLD characters looking for GOLD.
We want the logo to reflect the historic nature of the building and local scene, but not be twee or tired.
The fitout is of the highest quality, but we don't want the logo to be pompous or too opulent -but it does need to be strong and reflect quality (nothing budget).
I basically just want people to feel welcome and instantly at home.
-typographic or font based or both: able to sit together or be used separately (just words or just pic)
-strong colours please: not brown, burgundy or heritage green... something more modern (the building has just been repainted in a three-tone grey/black/white scheme)
-modern and eye-catching: not just another boring lodge/motel/B&B.
I can't wait to see what you come up with!
Target Market(s)
Holiday makers, generally 35+, professionals (not young families or backpackers)
Industry/Entity Type
Town
Logo Text
Albion Lodge
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple and refined yet dynamic
- Strength to be applied to a range of online and printed materials (but not really merchandise)
Nice to have
- Something a bit quirky or unexpected -I want it to be personable
Should not have
- Plleeeeeeaaaaassssssseeeee no horses, gold rush icons or twee pics.
- No typical 'heritage' colours like dark green, navy or dull brown (however brown and another colour could be ok). Also no 'lolly' colours such as pink, purple, yellow.