• £120

• 219 designs

• 71 designers

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Logo Design Brief

I need a logo design for a new company based in the UK called 'Yogassential'.

Essentially a yoga concierge; we connect our clients to the Yoga lesson they want on their terms - all they need to do is let us know When, Where and How they want it and we make it happen.

Our rates are competitive as we intend to take market share from the yoga studio industry.

I'd expect designs to reflect and maintain the yoga vibe of calm and peace whilst maintaining a clean and modern aesthetic. Ideally I'd like a logo that can be represented as 'Yogassential' and also in a thumbnail.

The design must also create an air of trust and calm. I have attached several yoga themed logos that appeal to me. They very much revolve around simple line drawings with clever placement to reflect the name.

Ie. for Yogassential I'd be interested in seeing the Y and E represented within the line image of a yoga-themed design with 'Yogassential' text below.

In terms of colour palette, I'm drawn to mint green for yoga but also open to different concepts as colours can be easily amended. Wouldn't to see more than 2 colours.

Please also see attached files for font inspirations that I'd like to see 'Yogassential' represented in - however, please bear in mind I'd like a nice line drawing design to sit above the text that would fit in a thumbnail.

BRIEF UPDATE: disregard including the E within the figure but consider more introducing the NOW aspect of the service - we provide a yoga lesson NOW. Amazon represents this with an arrow, could be a clock - open to ideas

see example of dash clockface attached in files.

BRIEF UPDATE 9/9/16: See most recent file of shadow figures - instead of stick men I'd like to see an inverted shadow figure with a circle with an arrow going round.. the figure's pose should represent 'Y' as is shown in the image (4th across)

BRIEF UPDATE 12/9/16: Please see most recently attached image of my own drawing. I want the figure to be in a calligraphic style representative of 'Y'. Please note the arrow also.

Target Market(s)

Young professionals, techies, health-conscious indv

Industry/Entity Type

It Company

Logo Text

Yogassential

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Logo styles of interest

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Font styles to use

Other font styles liked:

• font inspirations attached

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 2.6 MB