• C$210

• 117 designs

• 42 designers

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Logo Design Brief

We are looking to redesign our logo for an updated, modern look.
Our website is www.xtalks.com. The website is currently going through a design revamp as well.

ABOUT US:
Xtalks produces, hosts and archives webinars for the life science, food and medical device industry. Our website caters to professionals (e.g. researchers, scientists, high level decision makers in the industry) and our target audience are located in North America and Europe ranging in age from 25 – 65 years old. Asia is also targeted for certain events, as well. Our website will also expand in its service offerings, including more news, blog and interactive content.

Our strengths: Hosting and marketing webinars sponsored by our clients. We have an extensive library of archived webinars since 2004. These topics are highly relevant and beneficial for practitioners in the industry.
With our new website, we are building and encouraging a community of professionals where individuals can register and log in to take part in discussions based on the webinars as well as content we have.

Xtalks also has “Xtalks Vitals”, our news, quiz, and blogs section where we churn out new content everyday.

Use of Logo:
Logo will also be used in our new website, YouTube videos, email marketing, social media platforms and sales collaterals.

Our objective with the logo:
We are re-branding the logo along with a new website (currently in progress) for a modern look. Our logo has been around for more than 15 years. We would like to re-brand our logo to something that looks more current.

Feel: Modern, trustworthy, clean, smart.

What we want:
- A logo for “Xtalks” (Main Logo, main brand). We would like the “X” in Xtalks to be a standalone symbol able to be used independently of “talks” in certain use cases. Icons are OK.
- Associated logos based on various verticals including the following: “Xtalks Food”, “Xtalks Life Sciences”, “Xtalks Medical Devices” and “Xtalks Vitals”. These logos should all have the same look and feel; they can be differentiated by colours or icons (see attached USA TODAY series of logos under one brand).

Colors: Blue hues for “Xtalks Life Sciences”. We are open to any other colours for “Xtalks Vitals”, “Xtalks Food” and “Xtalks Medical Devices”.

Similar companies to us:
1. Brighttalk, TED

Our competitors:
1. Labroots, BusinessReview Webinars

Target Market(s)

Our website caters to professionals (e.g. researchers, scientists, high level decision makers in the industry) and our target audience are located in North America and Europe ranging in age from 25 – 65 years old. Asia is also targeted for certain events, as well.

Industry/Entity Type

Marketing

Logo Text

Xtalks

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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