STRYKE LURES - Company logo for product packaging and company branding

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This customer received 145 logo designs from 39 designers. They chose this logo design from LDYB as the winning design.
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Logo Design Brief
I need a logo created for my offshore fishing lure company. This logo will be going on our product packaging. The packaging is a cardboard package that will be hanging on the shelves of sporting goods stores, (such as Gander Mountain, Dicks Sporting Goods, Bass Pro Shops, and fishing supply stores) The logo would be at the top of the package under where it hangs on a rack/shelf. See the uploaded file for a sample of what the packaging will look like.
This will also serve as our company logo. I need the design to be one that will stand out and easy to remember. I want it to be something that people will recognize the brand by glancing at the logo.
The logo will also need to be one that will also look good on our apperal, such as trucker hats, t-shirts, visors, koozies, stickers, etc.
The products we sell are used to catch blue marlin, sailfish, mahi, and tuna. Feel free to somehow incorporate sailfish or marlin into the design. Feel free with making the text have a strike though it if looks good that way.
Updates
I've added the packaging sample in the pictures. The design will go on this type of packaging. Please submit designs on the packaging.
Added Tuesday, September 6, 2016
Target Market(s)
Fishing, Saltwater fishing, Offshore fishing, boat owners, sporting goods stores
Industry/Entity Type
Sporting Good
Logo Text
STRYKE LURES
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I need the design to be one that will stand out and easy to remember. I want it to be something that people will recognize the brand by glancing at the logo.
- The logo will also need to be one that will also look good on our apperal, such as trucker hats, t-shirts, visors, koozies, stickers, etc.
- The products we sell are used to catch blue marlin, sailfish, mahi, and tuna. Feel free to somehow incorporate sailfish or marlin into the design. Feel free with making the text have a strike though it if looks good that way.
Nice to have
- Incorporate a sailfish or marlin sketch into the logo or letters. Something simple, but catchy.