Travel start up needs a logo design

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This customer received 125 logo designs from 58 designers. They chose this logo design from Neil as the winning design.
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Logo Design Brief
We need a logo design for a new start up company based in London. We have developed a website and app specialised in travel search for various modes of transport.
The target client is young professionals (between 20 and 40 years old) so we are looking for a young, fresh and inspiring logo. The logo should feel dynamic and punchy. Name of the company is HopUgo. This should be a text logo with the creativity to be emphasised on letters, calligraphy and colour. The logo should have a letter that stand out so that it can be retained as an app logo.
Target Market(s)
Young professionals
Industry/Entity Type
It Company
Logo Text
HopUgo
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Name of company in logo ('HopUgo')
- Should be attractive, young, punchy, fun