Property Management Tech Startup Needs a Logo Design

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This customer received 227 logo designs from 69 designers. They chose this logo design from Black Graphic as the winning design.
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Logo Design Brief
We need a logo design for a new company based in Seattle called "Latchel". We develop online software and apps for property management companies. Our initial product handles maintenance operations and communication for property managers. We take care of coordination, scheduling and billing on their behalf. We're going to be developing more products that simplify their operations so they can save money and focus on growth. The design should communicate simplicity, growth, and reliability. We want our customers to associate us with their business growing more easily. Be creative with your symbolism!
Target Market(s)
Property managers, contractors, renters, landlords
Industry/Entity Type
Property Management
Logo Text
Latchel
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- There are no must haves. Be creative in how you would convey simplicity, growth, and reliability.
Nice to have
- Design something that stands out from the competitors (shown in attached images)