• A$160

• 32 designs

• 15 designers

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Logo Design Brief

We are looking for a catchy bold and fun logo for our tour business OUTBACK OPAL TOURS in Lightning Ridge NSW in Australia. We have two buses (21 and 12 seater) and we run "3 hour town tour" twice a day and once or twice a week a "Full-day tour" to the Opal fields. Lightning Ridge is a very unique Opal Mining town in rural north-west NSW. We are famous for producing Australias National Gemstone - Black Opals. The buses we bought have OUTBACK OPAL TOURS written on them in a sunny yellow fond in capital letters. We would like to incorperate the writting with a punchy logo for customers to recognise us easily. The logo can but doesnt have to incorporate opal. It could also pick-up our location in the Auatralian outback? We would like to keep it simple but it could also be a cartoon? The owner/driver is wearing a big hat/Akubra which is his lucky charm and trademark.
We want to modernise our flyers, business cards and website with the new logo and possibly even get merchandise with the new logo to sell our the buses.
We are a family owned business by a second generation opal miner and his wife. We have australian, german and serbian background and we live in a multi-cultural town with more than 50 different nationalities.

Target Market(s)

National and international visitors - at the moment a majority of our customers are pensioners but we also aiming for younger couples and families.

Industry/Entity Type

Tourism

Logo Text

OUTBACK OPAL TOURS

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The writing/fonds must be in capital letters in a sunny bright yellow. We have two buses and they have written OUTBACK OPAL TOURS in yellow right across them. We would love to add a symbol/picture/sign/drawing to the writting to make it more catchy and memorable.We only have the color preference for the writting put no preference what other colors to use. We leave this up to the designer.

Nice to have

• We mentioned a few ideas in the project description.

Should not have

• Our competitor is called "Black Opal Tours" and is using all different colors like a rainbow (which should resemble opal colors).

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