Major Brazilian specialty coffee producer needs logo revitalization

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This customer received 101 logo designs from 33 designers. They chose this logo design from ridhuriaj as the winning design.

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Logo Design Brief

We need a new logo design for a renowned and traditional specialty coffee producer based in São Paulo state, Brazil, called O'Coffee.

We are an established family business that has been in existence through many generations, since 1890, and has been one of the pioneers in the specialty coffee development in Brazil.

With selective, manual and mechanical picking and a modern preparation center, we are able to produce 20 different coffee products that are marketed and later tasted by the most demanding consumers in more than 20 countries around the world.

As a business, we have always had very strong preoccupation with product quality, having won many Brazilian quality awards, and also have always took great care to promote and support local communities and the environment -- which is reflected by our UTZ Certified and Rainforest Alliance certifications.

We want our logo to connect with our roots, the plantations, our flora. We want it to show our tradition, but also our modern, quality-oriented and 'green' atributes.

Here is our website for your reference: http://www.ocoffee.com.br/

Target Market(s)

Corporate clients - high-end and specialty coffee shops around the world buy our coffee.

Industry/Entity Type

Agriculture

Logo Text

O'Coffee


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The design has to include the name O'Coffee, and has to illustrate our tradition, modernity, and 'green soul'.
Nice to have
  • The use of the color green would be nice.

Files
Download all files - 0.1 MB
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Payments
1st place
US$160
Total
US$160

Project Deadline
26 Aug 2016 20:50:14 UTC
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