• C$160

• 20 designs

• 7 designers

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Label Design Brief

Our main product, Wow-Wipe, is a compressed towel/serviette that comes as a pellet of 20mm dia (1 inch) x 10mm (3/8") high. When a few drops of water are poured onto it, it grows quickly and is then unrolled by the user to wipe their hands or face, or golf clubs or fishing equipment or when camping. See video on landing page of www.compressedpleasure.com and the how to use video on the Applications page.
The label should also act as a sleeve in which 10 of these will be wrapped for consumer display and sale. The logo for the company is attached, but I would also like a logo for the WOW-WIPE name.
The product also comes in boxes of 100 and 500 wipes, for bulk purchasers like restaurants.

Target Market(s)

Higher end restaurants, and those serving finger foods (bbq, fried chicken, etc.)
Spas (much cheaper than having clients use nice towels to remove makeup and nail polish.)
Golf courses (to clean golf clubs, and to refresh golfers after a round).
Campers (easy way to clean up hands and face when camping).
Baby care (clean up when changing diaper).
Fishermen (easy to clean up after catching a fish, unhooking it, gutting it, etc.)
Travelers---auto, airplane, rail, bus.

Industry/Entity Type

Cleaning Product

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The word WOW-WIPE as the product name.
• Manufactured for: Compressed Pleasure Inc. Add CP logo attached.
• 1-844-WOW-WIPE
• These wipes are 100% recyclable and environmentally friendly, so reference or mention of this is key.
• 100% Cellulose.
• Each wipe measures 24cm x 24cm (10" x 10") when unrolled.
• Directions for use: Add a few drops of water, let expand, unroll, and use.
• Contains no additives, chemicals or preservatives.
• Warning: Not to be swallowed! Keep out of the reach of young children.
• Made in Canada

Nice to have

• The sleeve/label will be round, and so needs to be easy to read like this.
• Think of the candy roll Life Savers, and how they made that label (without all of the colors, of course). Or Rolaids.

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Files

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