Feedback please.

Hi, your company sounds fun! I wanted to ask how it all began - was there a special moment in your company's beginnings that made it what it is today? I'd love to incorporate a behind-the-scenes story element into the logo that emphasizes the adventurous outdoor spirit.
Thanks!
Neela

Hi Neela,
This is a start-up. I have only just set up my online store about a month ago. What I'd like to convey as a main message is "getting young individuals into the outdoors and embrace the adventure".