SPRIGY a New Healthy Quick-Service Restaurant Needs a Logo Design
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This customer received 123 logo designs from 52 designers. They chose this logo design from Lo-Fi Logo Co. as the winning design.
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Logo Design Brief
We need a logo design for a new healthy quick-service restaurant based in Seattle called Sprigy. We sell salads, wraps, soups, potatoes, fresh-squeezed juice, we also offer delivery and catering. We want to scale nationally, so think a brand with multiple restaurant locations. We want the design to be hip, cool, modern, fresh, clean, fun. We want the design to work anywhere but also in high end locations. Our colors are black, white, lime green, and maybe purple.
Target Market(s)
Urban professionals, families on the go, busy people, health conscious consumers
Industry/Entity Type
Restaurant
Logo Text
Sprigy
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I like the idea of a wordmark logo but would like to have some graphical elements enhancing the text or in addition to the text. Here is an example: http://logofaves.com/2009/05/playground/
- Love these brands:
- http://www.sweetgreen.com/
- http://eathomegrown.com/
- http://www.apple.com/
- I like the logo design idea of EATUP, but it's too busy, but I like the idea for one or two letters in Sprigy....but NOT all the letters.
- I like the clean look of the font for Fernandos and WHEATBIZ below.
- I like the use of images as letters in the Roots logo below.
Should not have
- Font that is all caps and hard to use.