New Car Finance Company Keen to disrupt the market needs a stunning logo

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This customer received 112 logo designs from 41 designers. They chose this logo design from jemstech as the winning design.
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Car Finance company specialising in novated leases, salary sacrifice car finance and corporate fleet management. This new company will be a major disruptor in the Australian car leasing market. The logo will need to be striking, but simple, and should reflect the tax effective nature of our offering as well as making a reference to cars. The company name TEC Finance Pty Ltd should be reflected, however the bigger message of Tax Effective Car Finance should be the dominant feature.
The logo will need to appeal to both individual borrowers as well as large corporate and government bodies.
Target Market(s)
Large companies with vehicle fleets, high salary earners, salary packaging companies
Industry/Entity Type
Finance
Logo Text
TEC Finance - Tax Effective Car Finance
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The letters "TEC Finance" and the wording "Tax Effective Car Finance"
Nice to have
- A graphic reference to a car.
- A graphic reference to savings