Fiercely innovative Sycada Mobile Solutions need a new logo and product icons
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This customer received 127 logo designs from 36 designers. They chose this logo design from hidro as the winning design.
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Logo Design Brief
Sycada has delivered telematics/fleet management solutions for the last 12 years and we still use our original logo design. Our product naming has grown organically and is not consistent or recognisable anymore.
As we have expanded our telematics solutions into the areas of sustainable fleet solutions, electric vehicles and broader IoT, we need a more modern logo design and product line / app icons that are consistent across our product range and reflect our green and innovative company DNA.
So the task will be to design a) our main logo, b) icons for product lines and apps that reflect the respective product.
Target Market(s)
Enterprise customers across Europe; many in public transport, distribution, taxi and other large fleet owners
Industry/Entity Type
Management
Logo Text
Sycada
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A single main logo that ties together the main brand (Sycada) and sub-brand Sycada.Green. I can imagine a blue and a green version of the same main logo to differentiate between the more classic telematics offerings and the sustainable mobility offerings. See also the two websites www.sycada.com and www.sycada-green.com.
- In addition, the different product lines and apps of Sycada need to be recognisable with Icons (product labels). Inspiration may come from companies like Adobe which also promotes a series of solutions with icons but under a single brand.