• €120

• 22 designs

• 8 designers

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Logo Design Brief

We need for a complete re-launch with a change in product program for an innovative publishing a logo design. For main logo shorthand has come that can be used in a very limited space (eg on business cards or on social media accounts). The design is the umbrella brand symbolize, under our various projects are summarized. In these projects we are developing as entertaining fictional texts, which companies can use to increase customer loyalty, but also factual texts that convey information seekers in an entertaining way sound background. It is, inter alia, collections of short stories, which are written on the stimulus words or images appeal specifically for companies in order to serve them as individual giveaways can. There are also short factual texts, prepare the scientific evidence comprehensible and comment entertaining and practical guide texts and worksheet collections for parents, children and possibly teachers. Also commenting on market surveys with thematically related products will be subordinate to the umbrella brand. The texts will be published on each right, partly unconventional volumes of paper on cloud to mug and keychain or similar media. The umbrella brand should radiate freshness, but also reliability and are suitable for all projects. You should act more professionally than personally and more modern than traditional. You must be working anywhere, may therefore not related to the current publication. House color is turquoise are (HTML RGB: 5FE9CA), in the branding color palette as supplemented by a bluish wine red or mauve (RGB: 9A0671), anthracite / black (RGB: 4B4B46) and a soft yellow (RGB: FEF192). The complementary colors are not finalized and may not appear in the logo. The logo should retain its recognizable even at a black and white or grayscale printing. Requirements: no consistent lowercase, no ornate font, no consistent capitals, spelling must be DUDEN compliant. Target groups are companies (B2B), for example, companies in the travel and tourism industry, as well as funeral directors, to professionals, mainly from the educational area (educators / inside, teachers, scientists / inside) and parents from more educated population (B2C).

Logo Text

Edition Elke Speidel

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.