• A$200

• 25 designs

• 13 designers

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Logo Design Brief

Kinetic Effect is a Military Fitness, Teamwork & Leadership Consultancy business based in Melbourne, Australia which specialises in the delivery of group fitness training. Our philosophy is one of developing strong leadership & teamwork via the spectrum of a physical training environment.

Utilising military imagery is a nice to have but not 100% necessary. However any military imagery (ie weapons, uniform, equipment) needs to represent the contemporary soldier.

We are happy to also have the term 'Military Fitness' and/or a potential slogan ie 'Lead from the front' utilised within the logo if it doesn't make it look too busy.

We would most likely prefer a limited colour scheme, but which also make an impact.

We want to communicate military leadership & the combat focus and experience that our staff derive their professionalism from.

Target Market(s)

Individuals: 25-45yr old professionals who are focused, have drive and want to work hard on their fitness and leadership/teamwork skills.

Corporate Groups/Sporting Teams: looking to enhance their leadership/teamwork skills and either a mental or physical edge over their competitors.

Logo Text

Kinetic Effect

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.