A Forest School Nursery's Birth Certificate Folder Side and Bottom Flap Design

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This customer received 18 brochure designs from 6 designers. They chose this brochure design from Karen Gameiro as the winning design.

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Brochure Design Brief

We need a birth certificate cover design using some of the ideas from some talented child and adding something extra into the design.

Size of birth certificate folder side and bottom flaps:

Vertical: 50mm wide x 213mm deep (side flap)
Horizontal: 188mm wide x 63mm deep (bottom flap)

Resources we have:

- Horizontal design: drawing from a child re the layout of the nursery (it may be used for the horizontal picture with or without some wording). The child's drawing of nursery layout is the basics for this horizontal design.


- Vertical picutre: Ideally I would like to have a CARTOON tour map that matches the horizontal picture's color / theme / style (like tour of the nursery - in a cartoon picture) which could be done from a child's perspective (for example sth very creative like a zoo map, attached are some zoo map examples for your reference) .

I have listed 9 different things at the nursery as major things at the nursery. Relevant photos are attached with the number on it. Photos are only for reference. We don't want to use any of these actual nursery photos for our birth certificate cover design.



No. 1: sensory garden with various plants

No. 2: children's slider

No. 3: virtual beach area, lots of aged roses behind it

No. 4: mud kitchen area - with menu on the wall

No. 5: main building of the nursery

No. 6: pens for animals - chickens, ducks, genie pigs and rabbits

No. 7: the tent for forest school, wood sticks, area for children to learn forest school

No. 8: forest school area and forest

No. 9: the path for children to ride their bikes and scooters

Target Market(s)

parents with newborn

Industry/Entity Type

Childcare


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • family friendly feeling
Nice to have
  • The picture of the nursery layout drawn by a child as basis for the horizontal part of the design plus a vertical nursery tour map (like a zoo map from children's perspective) from that map, parents can know all the major unique selling points - 2000 square meters of onsite forest school, 1000 square meters of garden and playground, animals, various extra curriculum (forest school lessons, French lessons, Football lessons, rugby lessons, cooking lessons, yoga lessons etc.).
  • If a picture can tell the story, then words are not necessary.

Files
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Skitch Saturday, 13 August 2016 21:21:15
Saturday, August 13, 2016