• US$150

• 20 designs

• 3 designers

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Logo Design Brief

We need a logo design for new clothing company based in Albuquerque, NM called "Nightclub Koala". We create highly trendy clothing for DJs and other Nightclub performers.

We would like a logo of a Koala and text that espouses a nightclub feel. The Koala could be wearing chains, sunglasses or anything else that might elicit that type of vibe. We really like the logo Custom Cat has.

I've included a placeholder logo we've been using to give an idea of what we like. The Koala in the placeholder logo is too un-aggressive. We want our logo to really appeal to the early 20's crowd and should be cooler than cool. Also included are photos of the type of inspiration we would like you to draw from of the personification of the Koala in the logo. If possible we would like the Koala to be more simple than complex-the less lines and shapes, the better. We also like the idea of the logo being a crest, but this is not a must and would preferably like to see the Koala with and without a crest implemented.

Chose any of the photos to draw inspiration from, but right now we're thinking the best source of inspiration for the personification of the Koala is Skrillex.

As far as the text goes we like letters that look like they fit together, each letter looking like it was specifically placed in-between the letters to the left and right of it.

Target Market(s)

Nightclub Enthusiasts, Ages 21-35, 65% male and 35% female, 40%white, 20% black, 20% latino, 20% asian, DJs, producers, hip-hop artists, rappers, nightclub performers, festival goers

Industry/Entity Type

Night Club

Logo Text

Nightclub Koala

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A personified Koala. The inspiration for the personification of the Koala should be drawn from the pictures provided. Ideally we would like a Koala that makes the viewer think of Skrillex, but not overly so.

Nice to have

• It might be nice to have the personified Koala in a crest, but a must have.
• Having the "Nightclub Koala" text look like each letter was custom made for the letter to the left and right of it.
• It would be nice if the logo only utilized three or less colors.

Should not have

• No text that is hard to read, the text should be very easy to read. The logo should not be overly complex with too many lines.

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Files

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