International Sports Consultancy Needs a New Logo
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This customer received 15 logo designs from 3 designers. They chose this logo design from Angelo as the winning design.
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Logo Design Brief
We need a logo design for a new elite sports consultancy based in London, UK. We provide 'performance-support' to athletes and teams that are hamstrung by logistical, financial and socio-cultural barriers to performance.
We provide sports science, sports medicine and performance-management solutions for our clients who are located all over the world.
We would like the logo to be clean and simple and based around the attached photo; the hand gesture is supposed to look like the letter 'H' for Harper Performance. The photo is just a guide, the logo needs to have a more aggressive, muscular feel.
We would like the design to be black and white and it to make a bold statement but remain classy and above all else; PROFESSIONAL. So not too cartoony or childish.
Our brand language is very much like Red Bull - priding ourselves on our daring, innovative projects and our logo needs to communicate this attitude.
I have attached some other 'fist' logos for guidance. We particularly like the RADICAL LAW CENTER logo and would like something along the same theme as that - but with the H hand gesture incorporated somehow and more relevant illustration.
Target Market(s)
Professional & Elite Athletes and Teams.
Logo Text
Harper Performance
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.