Brand Logo for eBracelets.com

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This customer received 40 logo designs from 12 designers. They chose this logo design from Ideaist Designs as the winning design.
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Logo Design Brief
We need a new logo design for our company eBracelets.com that will be featured on our company website, social media, and marketing materials.
We are a start-up on-line jewelry company. We sell fun, affordable jewelry--charm bracelets, snap charms, funky multi-wrap leathers.
We also have eEarrings.com and eNecklace.com. We would like a logo that is more contemporary than the one we pasted together last year. The logo should be accompanied by the tag line Life's a Charm (with a circle R symbol), and it should be adaptable to the earring and necklace line.
We are looking for a design and font that looks clean, simple, fun and friendly. Colors should be clean and easy to print--no crazy Pantone colors. We would like to see jewelry icons incorporated into the design as well. I like the pictorial/combination style.
Visit www.eBracelets.com.
Thank you and I look forward to seeing your creations!
Jodi
Target Market(s)
Our audience is women, 25-55, trends mostly suburban to rural. Middle America. Looking for a small indulgence. I would say they are more likely to shop at Kohl's, Target and Wal-Mart than Saks or Nordstroms. Value conscious. They like butterflies, peace signs, hearts, inifinity symbols, crosses. They are trend followers more than trend setters, but they like expressing their own personal style. Visit our fan page on Facebook--we have 80,000 fans and they comment on our posts very regularly.
Logo Text
eBracelets.com, Life's a Charm (circle R)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I want the designs in a format that a non-designer can use--Jpegs or something else I can open. I want quality files that can be used on my website without distortion and smaller files I can adapt to presentations, business cards, photo collages. I would like the logos to also have versions without backgrounds so they can be incorporated into whatever background I choose to use.