Company Logo For A Veteran Owner General Contractor

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This customer received 54 logo designs from 12 designers. They chose this logo design from Jay Design as the winning design.
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Logo Design Brief
New Veteran General Contractor seeking a company logo with some 'military flare' to symbolize my personal background without being overly iconic or cheesy. Colors: Gray, Drab Green, Gold, Black and highlights....or any other combinations to provide an iconic image. Any imagery to be upbeat and classy to wow potential clients. Can be abstract, or playful lettering, but must capture phrasing "Committed - Reliable - Tactful" in a footer, ribbon or inlay.
Target Market(s)
Developers, Property Managers, State & Federal Offices for Construction
Industry/Entity Type
Contractor
Logo Text
MILSpeX SVS
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Military 'flare' to bring my background into the company image with an emphasis on building/constructing without cheesy or gimmicky images. Clean lines, professional, eye catching. Impactful and strong
Should not have
- "Bob the Builder" images, building images. Should not look like a Tonka truck decal