• US$400

• 142 designs

• 47 designers

---

Logo Design Brief

We need a logo design for a new public affairs company based in Sydney, Australia called 'Leading Edge Public Affairs'. You will be creating a logo and a brand for our company through this design. Key offerings are public relations, media and issues management, crisis management, strategic communications, media training and government relations / lobbying. Our competitors have names such as 'Premier State' so we would like our logo design to be strong, commanding and memorable. We would like it to be uncluttered in appearance. That said, we would also like it to be fresh and a little edgy in appearance while still conveying credibility and experience. Something that can be competitive in the market space but also moves away from these traditional firms as their logos are boring. egs of our competitors: pstate.com.au, hawkerbritton.com, bartondeakin.com.au, govrel.com.au, webershandwick.com.au. Visit: http://www.stwgroup.com.au/our-companies and scroll down the page for most of the logos of Australian companies in this space. Thank you for taking the time to read and bid for our design project.

Target Market(s)

Corporations or new companies that need access to government and politicians. Company presidents and other executives that need media training, crisis management or issues management. Would likely include companies or organisations in the following industries; energy, healthcare, IT, finance, government, plus others. Needs to have cache with those who will be decision makers to sign us as clients, including senior executives in organisations, but we also want our logo to become our recognisable brand in the public affairs / government relations space.

Industry/Entity Type

It Company

Logo Text

Leading Edge Public Affairs

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The design must be memorable and have presence. It must be uncluttered in appearance. Our name, our brand must appear and be instantly recognisable. The brand that you create has to translate into business cards, websites, presentations, branding on items - therefore we don't want a design that has to have a number of iterations to be created for each different purpose.

Nice to have

• Some form of a graphical representation, abstract or other may be nice to have to compliment the company name.

Should not have

• We would not like to see a complicated design that is cluttered. We would not like to see red in the design. I'll explain. Australia is about to have wall to wall conservative governments. Red is the colour of the outgoing administrations. While conservatives lean towards blue, we don't necessarily want to limit ourselves. We are keen to see what ideas you come up for with colours that would appeal to our market and brand.