• NZ$300

• 294 designs

• 113 designers

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Logo Design Brief

Hi everyone,

We need a new logo for our company 'Wilderness Torches'. We are a New Zealand based company that sell high powered flashlights and headlights for all outdoor pursuits: Hunting, Tramping, Fishing, Kayaking as well as security and tradesmen. We want a logo that is minimalist but also portrays our brand as being high quality and durable. We want the logo to be able to work in colour as well as look great in black and white as the logo will be lazered onto our torches. Please view our website if you would like to see a little about our business www.wildernesstorches.co.nz.

P.s In New Zealand we often call Flashlights 'Torches'. Not to be mistaken for a flaming torch.

Many thanks
The Wilderness Torches team

Target Market(s)

Our target Market is: Outdoor Enthusiasts, Hunters, Trampers, Tradesmen, Security people (All Primarily Men).

Industry/Entity Type

It Company

Logo Text

Wilderness Torches

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are wanting a logo that features our name (Wilderness Torches) along with a logo of some kind that relates to our business. Must be simple and strong, signifying quality, durability and strength. Logo would be more aimed towards Men than Women.

Nice to have

• Logo could have a wilderness theme, or perhaps incorporate a crest. We are open to all ideas.

Should not have

• Too much colour, too complicated, not able to be replicated in Black and white.
• Also, NO FLAMES or Fire torches - We sell flashlights :)