• US$200

• 63 designs

• 17 designers

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Logo Design Brief

The City of Boston's Archaeology Program is turning 30 and needs a new logo. We conduct archaeological surveys across Boston on public land and non-profit properties, host educational events across the city, and manage an archaeological lab containing over 1,000,000 artifacts with the goal of preserving, protecting, and promoting the City's archaeological heritage.

Our facebook page: https://www.facebook.com/BostonArchaeologyProgram will provide some photos of what we do and what we find, though artifact-specific logos are not preferred (see below).

This logo needs to look appropriate for digging, going to local schools, working in our laboratory processing artifacts, and in City Hall where we review construction/development projects. We hope to use it on shirts, banners, business cards, and online, so monochromatic or designs that lend themselves easily to single-color printing is preferred. Blues and greens are preferred, but there is no limit to color options.

The city has over 200 archaeological sites documented, almost equally-split between Native American and Euro-American sites, so we do NOT want artifact-specific designs (bottle, arrowhead, etc.) and would instead prefer something related to actual archaeological field work such as soil levels, trowels, dirt, below-ground-ness, science etc.

This is critical: We do NOT dig dinosaurs. Archaeologists study people.

Regarding logo text: "City of Boston" should be kept together. "Archaeology" can be separated. "Archaeology" can be slightly larger than "City of Boston" but both should be easily readable.

There does NOT need to be a Boston-specific visual reference in the logo.

Target Market(s)

The citizens of Boston

Industry/Entity Type

Non-Profit

Logo Text

City of Boston Archaeology

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the text "City of Boston" and "Archaeology"
  
  The logo must give the impression that we are SCIENTISTS

Nice to have

• Trowels are probably your best bet, since they are used daily, and on all types of sites but we are open to other ideas. The challenge we had trying to design a trowel logo ourselves was a goal to keep the logo roughly round or square shaped, which is difficult with a trowel. We are open to more conceptual designs, though they will still need to convey something archaeological.
  
  The style can be modern, though it should look professional, too. A successful logo used by our same department can be seen here: http://greenovateboston.org/wp-content/themes/greenovateboston/img/logo_big.png
  
  Soil levels/colors, outdoor scenes, square holes, etc. could also work.
  
  Pictoral/Combination logo preferred, but Emblem Logo will also work too.

Should not have

• Do not show bones, coins, treasure chests, or anything that implies we dig up people or are treasure hunters. No metal detectors, dinosaurs, whips, fedoras, fossils.
  
  Archaeologists do not dig dinosaurs, we study people of the past.
  
  Does not need to include the outline of the city's borders or the skyline.
  
  Does not need to have a Boston-specific reference or city seal other than the text "City of Boston"
  
  If gradients are used, please design so that if printed in solid colors or monochromatic the design will still be visually interesting.