Electrical trade business wanting a modern and aesthetic logo design

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This customer received 154 logo designs from 40 designers. They chose this logo design from HeroG®APHIX as the winning design.
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Logo Design Brief
I'd like a logo design for my electrical trade business, called 'Bucks Electrical'. Im an Electrician and i am targeting both domestic, and commercial and industrial areas of work, so would like it to appeal to a broad range of people and ages and for it to be relatable. I'd prefer the design to be more focused on the logo design than the business name, even though i would like the name incorporated on a small scale. A simple, modern and aesthetically pleasing design is what I'm after. Colour isn't a focus, but I'm open to it. Id prefer more of a photographic negative effect, white on black. The focal point of the logo would be an open pair of electrical trade pliers.
Updates
Im envisaging a 2D design, but am definitely open to a 3D design that is eye catching and pops out Added Tuesday, August 2, 2016
Target Market(s)
People needing electrical, data, communications and audio visual services and installations. Domestic, industrial or commercial.
Industry/Entity Type
Electrician
Logo Text
Bucks Electrical
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An eye catching and modern logo
- Electrical trade referencing
Should not have
- Giant and bold company name