• NZ$290

• 223 designs

• 24 designers

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Logo Design Brief

Best in Show is a coaching & training company.

We provide best in class training and communication for people who work in retail, malls and exhibition.

We provide skill-gap training for staff who work or engage in each of these environments. From engagement, sales, customer service, presentation or relationship building. The people we train could be a mixture of full time, part time or casual employees or experiential brand ambassadors who regularly serve customers in these locations.

We coach businesses or to achieve stronger results in their marketing campaigns. Particularly in the experiential and path to purchase space.

This is a new company in New Zealand only.

There are many competitors in this market however they all appear very bland and old school design. Who says corporate can't be fun?

Best in Show often has an association with Dog Shows (there was a movie made of the same name) and to a lesser extent advertising awards. Thus the by line of the company will be;

No dogs. Just best in class communication.

Core values:
Fun, Energy, Performance, Passion, Flair, Corporate

Current retail training organisations (Auckland):
https://pdtraining.co.nz/courses/retail-sales-training
http://freecourses.co.nz/
http://www.msltraining.co.nz/retail
http://www.nzma.ac.nz/courses/retail-courses
http://www.gscpeople.co.nz/
http://retailtraining.kiwi.nz/
http://www.themarketingcompany.co.nz/courses-by-industry

Target Market(s)

Our primary target market is 18-39
Secondary 18-55

Industry/Entity Type

Training

Logo Text

Best In Show

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Neris

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Best in Show (logo)
• No Dogs. Just best in class communication (by line, Neris font)

Nice to have

• I'm open to colours but I see a bold typeface with a little colour (25-45% against the black/ white)
• Styling:
• Simple
• Bold
• Engaging
• A little colour (against primary black or white)
• Could use the 'O' in show but so long as it's not tacky

Should not have

• No use of award badges, gold stars, ribbons etc

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Files

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