Logo Design - Start-Up Venture Capital

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This customer received 47 logo designs from 16 designers. They chose this logo design from Soho as the winning design.
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Logo Design Brief
The task is to create a logo for the launch of a new Early/Seed Stage Venture Capital Firm in Brazil called Tree Capital.
The company will partner with firms and help them structure and grow prosperously through the seed stage.
The initial idea for the logo is a Tree with the name of the company, utilizing primarily the colors Forest Green and White. Gold is also an alternative for contrast color.
The design should be serious but still young, in order to transmit the ideas of professionalism but at the same time modern thinking.
Attached is a picture of the Tree that is our inspiration for the company name. We would like that any Tree used in the design uses its shape and “shadowability”.
Industry/Entity Type
It Company
Logo Text
Tree Capital
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A suggestion of font/letter base for the name of the company to be used in the Logo.