• US$190

• 81 designs

• 8 designers

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Packaging Design Brief

We need a new label designed for our cold-pressed juices. We make juice from a combination of local high quality produce and nationally and regionally sourced produce. Our branding is attached. We need a neat and clean label that includes:
- the juice names and ingredients
- the standard cpj warning (written as small as possible: "This product has not been pasteurized and therefore may contain harmful bacteria that can cause serious illness in children, the elderly, and persons with weakened immune systems."
- our brand name "greenstraw" should be large on the bottle (with the R for registered)
- our cup logo should be featured (with the R for registered)
The label should be 2" wide by 5" inches tall - an example is attached, although this design is not a template you need to follow.
- Please use these three juices as the flavors: Karma Kale: apple, lemon, kale. Orange Sunrise: orange, lemon, carrot, ginger, turmeric. Cucumber Cooler: Cucumber, spinach, lemon, apple, mint. Once we choose a design we will work with the designer to update the design for the rest of our juices - there are 16 total.
-Note we have trademarks for the cup logo and the brand name greenstraw separately so you can move those around separately.
-although the example I uploaded is square our printed labels will have rounded edges so don't put anything critical too close to the corners.
-our website is www.greenstrawsmoothies.com
-Ideally the label will be clear but designs that would work on a white or green background in addition to a clear label are appreciated - we prefer simple colors that go with our logo like green and white or even black and white. Our caps for the bottles are white.

Target Market(s)

health seekers, juice cleansers, workout warriors

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• neat clean look and feel - upscale
• As I think about it, I'd like to include the words "Newtown, PA" somewhere on the label

Nice to have

• empty space to let the juice show through, filled in spaces to allow for text contrasts

Should not have

• bright colors

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Files

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