create a logo for aerial photography business, That's Fly Media
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This customer received 100 logo designs from 23 designers. They chose this logo design from Sathyakumar.G as the winning design.
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That's Fly Media is a cutting edge Aerial Media company, specializing in creative services for Commerical and Residential Real Estate, Personal and Corporate Events, with potential for further expansion as the business grows. I'm looking for a logo that speaks professionalism with an overall modern feel. Nothing too cluttered. Strong typography. Youthful but not juvenile. I like typography that looks multi dimensional, has texture, or otherwise speaks to the nature of the work of the business. For example, how can That's Fly Media incorporate elements about style, flight, or a unique perspective that you’re not going to get anywhere else. "That's Fly" is a play on words and in turn is being used for its double meaning. In one instance "That's Fly" is speaking to the fact that the business uses drone technology for aerial photography and cinematography. At the same time "That's Fly" alludes to the cultural colloquialism that something is cool, unique, fresh, hip, cutting edge. I have attached a few images of third party logos that evoked a response from me. I don't want to pigeon hole you in your design, so use these merely as examples of the direction I want to go. Thanks in advance!
Updates
I've been getting some great and some mediocre mocks up over the past two days and appreciate everyone's work and time! Thank you in advance! I've noticed as a theme from most submissions, that the typography/font is not translating to what I'm looking for. I hope that i can get some more thoughtfulness/innovation/coolness from fonts in the forthcoming new designs and revisions. Never hesitate to clarify or ask questions. You all are great! Cheers!
Added Tuesday, July 19, 2016
Target Market(s)
Realtors, Brokers, Homeowners, Corporations
Industry/Entity Type
Professional Photography
Logo Text
That's Fly Media
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- boldness, style, mixture of elements (draw THATS FLY out from the word media). I want to bring attention to the slogan of THATS FLY.
Nice to have
- I would like the name That's Fly to evoke an emotional reaction from viewers. Potentially incorporate an object into the typography.
Should not have
- should not be too literal. aka i don't want any actual drone clip art.