create a logo for aerial photography business, That's Fly Media

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Contest winning design

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This customer received 100 logo designs from 23 designers. They chose this logo design from Sathyakumar.G as the winning design.

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Logo Design Brief

That's Fly Media is a cutting edge Aerial Media company, specializing in creative services for Commerical and Residential Real Estate, Personal and Corporate Events, with potential for further expansion as the business grows. I'm looking for a logo that speaks professionalism with an overall modern feel. Nothing too cluttered. Strong typography. Youthful but not juvenile. I like typography that looks multi dimensional, has texture, or otherwise speaks to the nature of the work of the business. For example, how can That's Fly Media incorporate elements about style, flight, or a unique perspective that you’re not going to get anywhere else. "That's Fly" is a play on words and in turn is being used for its double meaning. In one instance "That's Fly" is speaking to the fact that the business uses drone technology for aerial photography and cinematography. At the same time "That's Fly" alludes to the cultural colloquialism that something is cool, unique, fresh, hip, cutting edge. I have attached a few images of third party logos that evoked a response from me. I don't want to pigeon hole you in your design, so use these merely as examples of the direction I want to go. Thanks in advance!

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Updates

I've been getting some great and some mediocre mocks up over the past two days and appreciate everyone's work and time! Thank you in advance! I've noticed as a theme from most submissions, that the typography/font is not translating to what I'm looking for. I hope that i can get some more thoughtfulness/innovation/coolness from fonts in the forthcoming new designs and revisions. Never hesitate to clarify or ask questions. You all are great! Cheers!
Added Tuesday, July 19, 2016

Target Market(s)

Realtors, Brokers, Homeowners, Corporations

Industry/Entity Type

Professional Photography

Logo Text

That's Fly Media


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

f78f20
0493ce
3176b5
faa54b
acd136
9bcb3c

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • boldness, style, mixture of elements (draw THATS FLY out from the word media). I want to bring attention to the slogan of THATS FLY.
Nice to have
  • I would like the name That's Fly to evoke an emotional reaction from viewers. Potentially incorporate an object into the typography.
Should not have
  • should not be too literal. aka i don't want any actual drone clip art.

Files
Download all files - 0.3 MB
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Payments
1st place
US$160
Total
US$160

Project Deadline
22 Jul 2016 02:27:45 UTC
Language

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