• US$160

• 22 designs

• 2 designers

---

Packaging Design Brief

We need a new design for a retail beef skirt steak vacuum pouch. The pouch is 14 inches long by 12 inches wide. The back of the pouch will be completely black and need a full front design. The name of the product will be CORREA BONELESS BEEF PLATE SKIRT STEAK.
-This pouch is for a retail application and targeted towards the Hispanic market. Looking to use 4-5 colors only. Also need all the information in the uploaded file and also need a nutritional box that will be filled in with the updated nutritional information as well. The information does not have to be all together and can be positioned in different areas as long as all the information is on the pouch. Also looking to have a clear window in this pouch so the customer can see the actual product that will be in the pouch.

Target Market(s)

Retail- Hispanic Market- Please see the attached picture of the Kroger Fajita Steak Pouch. This will be the type of pouch and would like a design concept along these lines or something in this style.

Industry/Entity Type

Food Store

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Must include the all the information that is in the attached PDF. Must include the NET WT______ LOT______ and the exact USDA information
• Must include the full description of the product
• Also please include a box with nutritional information that will be updated with the corrected nutritional later. Please just put 0 on there for now or put a box For the position only.
• Use only 4-5 colors max

Nice to have

• Some unique logo and font for the description and also some sort of clear window or strip to be able to show the product through the front. The back of the pouch will be full black. Also please include some sort of Hispanic reference or try to target the Hispanic market.

---

Files

Download all files - 3.9 MB