• US$290

• 56 designs

• 14 designers

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Packaging Design Brief

We need a label design for a line of honey. Brand is an existing brand called DAFRUTA. www.dafrutausa.com
DAFRUTA is a line of juices. The honey line is an extension of the DAFRUTA juice line.

Blends are:
Honey Cinnamon
Honey Saffron
Honey Ginger
Honey Herbs
Honey Wild Flower

PRODUCT FROM INDIA

We need a label design for a line of honey. Brand is an existing brand called DAFRUTA.
See www.dafrutausa.com

DAFRUTA is a line of juices. The honey line is an extension of the DAFRUTA juice line.

We would like to see label designs that:
-are easy to read, clean
-"Honey Cinnamon”, etc... should be prominent, as it will be what will set us apart.
-use colors that communicate "premium honey"
-premium
-unique
-healthy/good for you
-We need a “Help us save the bees” type message on the logo. We will give % of profit from sale of honey to go towards saving the bees.


The final design should communicate :
-healthy
-DELICIOUS!!!! (it is!)
-premium
-unique
-exotic

Glass bottle is square (see pics) and label has 3 sides:
Front panel
Side panel 1: will be nutritional, ingredients, UPC, etc
Side panel 2: a story about bees? about saffron, about cinnamon??

Target Market(s)

Hispanic and American markets.
Healthy conscious people.
Premium honey market

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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