Brand new vegetable-based burger restaurant in London needs a logo design.

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This customer received 66 logo designs from 33 designers. They chose this logo design from wonderland as the winning design.
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The Vurger Co is a brand new concept coming to London very soon, bringing delicious plant-based vegetarian and vegan burgers to the London market. We are re-defining gourmet burgers to provide healthy alternatives in an open plan, spacious light and airy restaurant. Whilst we are not defining The Vurger Co purely as a vegan destination, each item on the menu will be plant-based and sourced from local organic farms. We want the design to be modern, fresh and reflect our natural approach to food. The design should communicate that The Vurger Co is very clearly a burger restaurant that appeals to everybody who wants great food that reflects the brand approach. We do not want a vegetable drawing in any way featured in the logo. The main aim of the brand is to ensure that it can compete in the mainstream burger market with a reflection of our healthy, organic and plant based menu. We have attached a selection of logos that we like.
Target Market(s)
London's booming burger market, we aim to compete in the mainstream space. The focus is 100% plant-based burgers and we want to be known as a destination for simply natural, organic burgers, whether you are a vegetarian or not.
Industry/Entity Type
Burger Restaurant
Logo Text
The Vurger Co. Soul-satisfying burgers.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern aesthetic, simple and easily identifiable.